Gerald Genta Ladies Dress Watch bfcm24 AP planned from the beginning

AP planned from the beginning to make this new watch - dubbed the Royal Oak - a contradiction to tradition

If that doesn't make it special enough

The vintage touches are there: the stainless steel case with almost impossibly-bright finishing

So no matter your mechanical-movement inclinations

Gerald Genta Ladies Dress Watch bfcm24 AP planned from the beginningWatch collectors may know the name Gerald Genta in association with the Nautilus and the Royal Oak, but Genta also had a lesser known eponymous brand. Both before 1972 when he conceived of the famed Universal Genve Polerouter and the Omega Constellation and after 1976, when he designed the Nautilus, Genta churned out watches by the thousands. Gerald Genta as a brand had a number of exciting designs exploiting geometric shapes and unconventional cases.